I'm going to be brief. I don't know if you can make truly feminist porn marketable to the capitalist patriarchy. In many ways I think these goals are contradictory, and I think one of the biggest excuses for not implementing feminist ideals in porn is "marketability" i.e. money and catering to the male gaze, which is, again, the complete opposite of the feminism I subscribe to.
I get it- making money is important!
But I also don't think "making money" is more important than abolishing sweatshop labour, or protecting what's left of our environment, or the myriad other ways we critique capitalism being raised above compassion and care.
Here's what, in my mind, feminist porn would reflect in terms of values. I imagine this will be a living document as my feminism is informed and critiqued further, and that's how it should be, I hope. Feminism is, to me, ultimately a process more than a destination.
Worker's Rights on Set - I would expect feminist porn performers to be paid equally, contracts to be clear and reviewed thoroughly, performers to be allowed to use safer sex techniques that work for them without being rewarded/penalized for those choices, performers to be paid on time, in full. I believe performers should be allowed to safeword out of a scene if they need a moment, and they should be able to voice complaints about unsafe treatment by fellow performers without being blacklisted for it. This also means having a comprehensive and transparent process for dealing with sexual assault on and off set.
Representation - I feel feminist porn should take on board the various ways in which white, slender, cis femme women are deified under the male gaze, and not perpetuate that harm further. Ethnic diversity (including shades of Blackness), size diversity, gender diversity, orientations across the board, people with various disabilities, all of these things should reflect in our pornographic landscape - not as a token, or as a fetish, but as part of the rich tapestry that is human sexuality. I also think this means showing BDSM, rough sex, creampies, erotic humiliation, double penetration, porn with and without plot. Far too often "feminist porn" gets stuck in the "porn for women" rut... as prescribed, again, by the capitalist patriarchy, which values feminine virtues over what women actually find sexy.
Politics - Look I'm going to be brutally honest here and say no, I don't think you get to call porn feminist and also say porn isn't political. Of course it's fucking political, otherwise you wouldn't use a political movement to differentiate your porn from the mainstream. I don't think that means your porn needs to embrace political themes all the time, but I think that to make feminist porn is to critique your work through the lens of multiple feminisms, including anti-porn feminism.
Understanding Sex Work is Work - "Authenticity" is another branding bullshit scam. Porn performers perform. Stop pressuring us to express "genuine" pleasure when you already have an idea of what pleasures are allowed to be genuine. It's silencing, it's belittling, it's reductive, and it's gross.
Marketing - Using slurs to market your porn is not challenging the status quo, it's perpetuating and supporting it. I suppose that means you can't be lazy about your marketing by humiliating your performers, but instead have to maybe even coin new terminology. It'll be an uphill and often seemingly thankless battle (as is feminism generally, mind). You should be doing it anyway.
I'm off to go talk about porn all day- expect this to be added to. What else should be included? Comment below!